Case Study: Bobby achieves 17.6M reach and increased product recall with TikTok for Business

Increasing product recall among Vietnamese mothers for a leading brand of diapers

Bobby, a leading diaper brand in Vietnam, wanted to strengthen brand awareness and increase product recall among mothers by showcasing the functional benefits of its sweat-absorbent elastic cushion diapers. They partnered with TikTok for Business to reach and educate young parents using the platform’s short-form video and paid placement capabilities.

TikTok for Business ran the #LungXinhLiLac Branded Hashtag Challenge with a Branded Effect and Branded Music, supported by In-Feed Ads, Brand Takeovers and Discover tab features to encourage mothers and toddlers to create content. The campaign generated 78,000 videos, reached 17.6 million users and amassed 229 million views, driving strong awareness, user-generated content and memorable brand engagement for Bobby.

Bobby