Case Study: CeraVe boosts brand recall and preference with TikTok for Business

Increasing preference for CeraVe beauty products amongst Australian consumers

CeraVe worked with TikTok for Business to grow preference for its skincare products among Australian consumers, especially women aged 18–34. The brand wanted to replicate the overseas TikTok-driven success it had seen in other markets by increasing local awareness and ultimately driving more product sales in Australia.

TikTok for Business supported the campaign with creator-led TopView content and In-Feed Ads, plus a catchy branded jingle to strengthen recall and showcase CeraVe’s three essential ceramides. The campaign delivered more than 15 million impressions and 13 million video views, while also generating an 84% uplift in brand recall and a 29% uplift in preference versus competitors.

CeraVe

Penelope Giraud

Global General Manager