Case Study: Tailor Brands boosts conversions with TikTok for Business Events API

Increasing paying users flow with Events API integration

Tailor Brands, the AI-driven platform for aspiring small business owners, was already seeing strong performance on TikTok for Business but wanted to scale further and drive more purchases. Its challenge was that customers often started on mobile and completed the purchase on desktop, making conversion tracking and optimization harder across devices.

TikTok for Business helped Tailor Brands integrate TikTok’s Events API to improve cross-device attribution and optimize campaigns for a deep-funnel event, “complete payment,” instead of “add to cart.” The result was a 250% increase in conversion rate, a 53% decrease in cost per acquisition, and an 81% rise in average watch time per person to 17.1 seconds, leading Tailor Brands to more than double its budget.

Tailor Brands