Case Study: Karate Combat boosts TikTok engagement and follower growth with TikTok for Business ads

Increasing engagement and discovering new audiences for Karate Combat with TikTok ads

Karate Combat, the first professional full-contact Karate league, wanted to expand its presence on TikTok to discover new audiences and increase awareness. Working with TikTok for Business, the brand aimed to tap into the platform’s growing audience beyond its existing fan base.

TikTok for Business used In-Feed Ads with the Engagement objective and Lowest Cost Bidding Strategy, targeting men ages 25+ and pairing broad audience targeting with dynamic creative featuring fight highlights, behind-the-scenes content, and tips from retired fighters. In about one month, Karate Combat gained 96,000 new followers at an average cost of $0.22 per follower; its first engagement campaign alone delivered 36,000 followers, reached 392,000 users, and generated 179,000 six-second video views.

Karate Combat

Adam Kovacs

League President