Case Study: La Redoute boosts brand awareness on TikTok with TikTok for Business

Increasing brand awareness with Gen Z by sparking joy and creativity exclusively on TikTok

La Redoute worked with TikTok for Business to increase brand awareness and reach new audiences on TikTok, with a particular focus on engaging Gen Z and positioning the brand as a playful, creative destination for families.

TikTok for Business supported La Redoute with Challenge, TopView, and In-Feed Ads, including the #LaRedouteChallenge to drive participation and visibility. The campaign delivered more than 255 million video views and over 112,000 participations, helping La Redoute significantly expand awareness and engagement.

La Redoute