Case Study: La Redoute drives conversions and 29.7% ROAS with TikTok for Business

Increasing brand awareness by sparking joy and creativity exclusively on TikTok

La Redoute worked with TikTok for Business to rejuvenate its audience and drive conversions for its Tommy Jeans offering while maintaining an attractive ROAS. The French marketplace wanted a lower-funnel campaign that could reach its target audience in a more innovative way.

TikTok for Business used Collection Ads and Value-Based Optimisation, along with native TikTok creative and retargeting, to help La Redoute showcase Tommy Jeans products through creator-led dance videos. The campaign delivered a 29.7% ROAS and a 10.9% conversion rate, helping La Redoute achieve profitable, fashion-focused results.

La Redoute

Marie Guillemot

Brand Director