Case Study: Kaufland achieves 2.24M video views and boosts Gen Z brand awareness with TikTok for Business

Increasing brand awareness amongst Gen Z TikTok through popular creators and an entertaining topic

Kaufland, one of Germany’s largest hypermarket chains, aimed to boost brand perception among young German shoppers (Gen Z) and turned to TikTok for Business to reach that audience using TikTok In-Feed Ads and the platform’s official Creators.

TikTok for Business worked with creators Theo Carow and Levin and agency LIMITD to run two 20s In-Feed Ads under the “Wie kaufst du?” theme; shown May 14–16, 2020, the campaign delivered 2,246,234 video views, 2,172,121 impressions, a 0.57% CTR, about 51,000 likes/comments/shares, an average watch time of 4.55s, and gained 3,665 TikTok followers—surpassing benchmarks and creating a strong foundation for future organic content.

Kaufland