Case Study: Kayo Sports boosts awareness and grows TikTok followers with TikTok for Business Spark Ads

Increasing awareneness and growing an organic follower base with Spark Ads

Kayo Sports, the Australian sports streaming service, wanted to build awareness beyond its core motorsports audience and grow its organic TikTok follower base ahead of the Bathurst 1000. Working with TikTok for Business, the team looked to capitalize on the event’s popularity and reach more sports fans with engaging race-day content.

TikTok for Business helped Kayo Sports capture authentic onsite videos and boost them using Spark Ads, promoting the best organic posts as In-Feed Ads with interest and behavior targeting. The campaign delivered over 753K views in one day, a 21.6% 6-second view-through rate, a cost per completed view 77% below target, a 16% increase in TikTok followers in 24 hours, and a 2,760% lift in engagement versus non-boosted posts.

Kayo Sports