Case Study: kaufDA boosts app installs with TikTok for Business

Increasing app installs by introducing Gen Z to the world of great deals and savings with kaufDA

kaufDA, a German deals and savings app, wanted to increase app installs by reaching Gen Z on TikTok. To meet this goal, the company worked with TikTok for Business and its app install objective to grow awareness and drive downloads among a younger audience.

TikTok for Business and kaufDA collaborated with creator @reneschmock and hi!share.that to launch Spark Ads featuring native-style videos that showcased the app and how to find the best deals. The campaign ran for just five days and delivered over 55,000 app installs, a 97% increase in CTR, and a 42.8% decrease in CPI versus previous campaigns, while also boosting conversion rates by 50% on Android and 95% on iOS.

KaufDA

Christoph Eck-Schmidt

Chief Executive Officer