Case Study: Nike achieves massive awareness and engagement with TikTok for Business

Igniting awareness and engagement for Nike Football's newest product launch

Nike partnered with TikTok for Business to launch Nike Football’s new “Future Lab” boots and build mass awareness among football-loving Gen Z and Millennials. The challenge was to create a high-impact product launch where the target audience was already active and engaged.

TikTok for Business executed a Branded Hashtag Challenge called #MagicBoots, led by creator @ben and supported by collaboration videos with Nike Football stars, plus TopView Lite and In-Feed Ads to amplify reach. The campaign generated more than 317 million video views, 160,000 user entries, 46 million interactions, and helped Nike grow its TikTok profile by 215,000 followers in just six days.

Nike