Case Study: Zombie War boosts app installs with TikTok for Business Spark Ads

How Zombie War Boosting app installs in a cost-efficient manner with Spark Ads

Zombie War, a popular tower defense game from Rocket Studio in Vietnam, wanted to drive cost-efficient app installs through TikTok for Business and test whether Spark Ads could improve campaign performance. The team aimed to increase downloads for the game while reaching the right mobile gaming audience more effectively.

TikTok for Business helped Rocket Studio use Test With TikTok and Spark Ads to amplify organic-style gameplay videos in a native In-Feed format. The campaign delivered a 7% lower Cost Per Install than standard In-Feed Ads and a 5% higher Day-2 Retention Rate, showing that TikTok for Business improved both acquisition efficiency and user quality.