Case Study: will bank achieves lower CPA with TikTok for Business and Pangle

How will bank Extending the reach and optimizing cost per acquisition with Pangle

will bank, a 100% digital Brazilian bank, needed to launch its debit and credit card products in a way that would spark interest and drive app downloads at a low cost. Working with TikTok for Business, the company looked for a more authentic way to reach potential customers and convert them into users of the brand’s digital banking services.

TikTok for Business helped will bank run a user acquisition campaign on TikTok and then scale it with Pangle, using App Event Optimization to improve performance and reach incremental audiences. The combined approach lowered CPA by 36% from December to January for Android campaigns, while budget increased by 53% and the brand expanded both reach and conversions.

will bank

Larissa Lima

Growth Marketing Coordinator