Case Study: VLTK1M achieves 46,000 app downloads and 450% ROAS with TikTok for Business

How VLTK1M Launching a new role-playing game in Vietnam with a full-funnel strategy on TikTok

VLTK1M, a new role-playing mobile game published by VNG, needed to build brand presence and drive app installations in Vietnam’s fast-growing, mobile-first market. They partnered with TikTok for Business, using TikTok’s ad solutions including a One Day Max In-Feed ad campaign and broad mobile app install campaigns to reach Vietnamese gamers.

TikTok for Business ran a launch-day One Day Max In-Feed ad and retargeted users who viewed the ad but hadn’t downloaded by serving repurposed creatives two days later, while producing over 40 creatives and working with local creators for authenticity. The campaign generated over 46,000 downloads in the first week, achieved a 47% cost-per-install-to-bid ratio and delivered a 450% return on ad spend, demonstrating a highly cost-effective full-funnel strategy.

VLTK1M

Mai Van Ninh

Head of Game Studio