Case Study: Viet Game Publisher boosts ROAS and lowers CPI with TikTok for Business

How Viet Game Publisher Increasing ROAS through Value-based Optimization (VBO) and real-time analytics

Viet Game Publisher, a leading mobile game publisher in Vietnam, wanted to improve ROAS for its mobile games while lowering CPI in a fast-growing, mobile-first market. The company turned to TikTok for Business and Adjust to better identify valuable users, optimize campaigns, and increase in-app purchase performance.

TikTok for Business, together with Adjust’s postback data and Datascape analytics, enabled Viet Game Publisher to use value-based optimization and track in-app events more effectively. As a result, TikTok for Business helped the company increase ROAS by 15%, from 15% to 30%, while scaling more cost-effectively and reducing manual workload by centralizing performance data.

Viet Game Publisher

Nguyen Thanh Trung

Chief Marketing Officer