Case Study: Veet achieves 33% higher brand sales with TikTok for Business

How Veet Generating mass engagement and celebrating the end of lockdown with digital natives in France

Veet, the depilatory products brand, wanted to launch Veet Pure & Fresh to grow awareness and expand its consumer base in Colombia, while improving recognition for its depilatory cream segment. Working with TikTok for Business, the company aimed to reach women with an engaging campaign on a platform closely aligned with its audience.

TikTok for Business helped Veet use TikTok Creative Exchange and content creators to produce authentic, educational videos that highlighted the product’s benefits and correct use. With TikTok as the only digital medium, the campaign sustained ad recall for five months at up to twice the Latin America benchmark, maintained purchase intent for 100 days, and drove a 33% lift in brand sales above the initial forecast.

Veet