Case Study: Uncle Fluffy reaches 1M followers with TikTok for Business

How Uncle Fluffy Boosting a variety of content to acquire followers and reach 1M followers

Uncle Fluffy, a Dubai-based Japanese cheesecake franchise with more than 25 global branches, wanted to grow its TikTok presence and reach 1 million followers, up from just over 100,000. The brand had already built strong organic engagement on TikTok and looked to TikTok for Business for a way to scale that momentum, using Spark Ads to promote its own content.

TikTok for Business helped Uncle Fluffy boost 11 pieces of organic content with Spark Ads, including trend-led, storytelling, and product-focused videos, to drive follower growth through an engagement objective. The campaign delivered 878,000 new followers in just 14 days, helping Uncle Fluffy hit 1 million followers, with cost per follower 70% lower than on other platforms and a 5% fan acquisition rate overall.

Uncle Fluffy

Alaa Mohra

Chief Executive Officer