Case Study: TinyTap achieves 100% organic uplift with TikTok for Business

How TinyTap Uncovering TikTok incremental impact by measuring organic uplift

TinyTap, the world’s largest library of educational games for kids ages 2–8, wanted a cost-effective way to generate app subscriptions and test the incremental impact of TikTok on downloads and trials. Working with TikTok for Business, TinyTap looked to reach parents on the platform and measure both paid performance and organic uplift.

TikTok for Business helped TinyTap run an exclusive TikTok campaign using Spark Ads and TikTok-native creative centered on parents’ screen-time pain points and the value of educational play. The campaign delivered at least 100% organic uplift in some markets, while reducing CPI by 50% and CPA by 67%; TinyTap also gained 10,000 new business account followers.

TinyTap

Ariel Lindauer

Head of Growth