Case Study: thortful boosts engagement and conversions with TikTok for Business

How thortful Acquiring new customers with engaging content

Thortful, the UK’s first greeting card marketplace, wanted to attract new customers and build awareness of its brand and range of cards and gifts ahead of Valentine’s Day and Mother’s Day. TikTok for Business helped thortful reach culturally relevant audiences with engaging, trend-led content that fit its playful brand.

Thortful created short TikTok videos in-house using smartphones, featuring staff, products, and trending sounds, then promoted them with In-Feed Ads and Spark Ads from TikTok for Business after narrowing targeting to the most responsive audience group. The campaign delivered more than 1.7 million reach, over 4.4 million video views, and a 10% overall conversion rate, including a 3% purchase conversion rate.

Thortful

Richard Potts

Thortful