Case Study: ThermaCare reaches millions of new users with TikTok for Business

How Thermacare Engaging with customers and reaching millions of users on TikTok

ThermaCare, a brand offering heat wraps for muscle, back, and period pain, wanted to use TikTok for Business to reach as many new customers as possible and build a more favorable brand image. For its first TikTok ad campaign, the company aimed to introduce its heated pain relief pads to a broad audience in Germany and connect with consumers in a fresh, engaging way.

TikTok for Business supported ThermaCare with In-Feed Ads focused on reach and traffic, plus creator partnerships that showcased the products in user-generated style videos using TikTok trends and tutorials. The campaign delivered more than 16.2 million video views and nearly 5.5 million reach, with a 1.86€ CPM and 0.27€ CPC, while also generating strong engagement through comments, shares, and friend tags.

ThermaCare