Case Study: The Essence Vault boosts ROAS and cuts CPA with TikTok for Business

How The Essence Vault Using TikTok as a new marketing channel to boost sales

The Essence Vault, an online UK fragrance retailer, wanted to improve the effectiveness of its performance campaigns and boost sales while reducing CPA. Working with TikTok for Business and its agency partner For You Advertising, the brand set out to create safer, more reliable data connections to drive better advertising returns, transactions, and awareness.

TikTok for Business helped The Essence Vault implement Pixel and Events API, along with Auto and Manual Advanced Matching, to improve measurement, audience targeting, and conversion optimization across the funnel. The result was an 18% increase in ROAS, a 15% reduction in CPA, and a 98% rise in complete payment events, as validated by third-party attribution partner Fospha.

The Essence Vault

Connor Martin

Founder