Case Study: StudySmarter achieves low-cost app downloads at scale with TikTok for Business Spark Ads

How StudySmarter Maximising awareness and app downloads at scale, whilst driving low cost-per-acquisition

StudySmarter, a German study app helping millions of students improve their exam results, wanted to diversify its marketing mix and drive app downloads at scale at a lower cost. To support this goal, the company worked with TikTok for Business and used TikTok Spark Ads and In-Feed Ads to reach a wider audience.

TikTok for Business helped StudySmarter boost an organic creator post from @britnathy into a Spark Ad, combining native, engaging content with targeted awareness. The campaign generated 5.1 million video views, a 34.4% click-to-install conversion rate, 3.8K+ organic downloads, and a cost-per-active user 44% lower than other channels, making app acquisition both high-volume and cost-effective.

StudySmarter

Max Groetsch

Paid Marketing Manager