Case Study: Senka achieves viral reach and higher e-commerce sales with TikTok for Business

How Senka Fostering brand love by empowering Vietnamese consumers to embrace their beautiful bare skin with a Branded Hashtag Challenge

Senka, a Japanese skincare brand known for Senka Perfect Whip, wanted to promote its renewal cleanser line in Vietnam with a message encouraging young women to embrace their beautiful bare skin. To reach a wide audience and give the music video a chance to go viral, Senka turned to TikTok for Business and used TikTok’s Branded Hashtag Challenge product.

TikTok for Business helped Senka launch the #HonCaTinhDau campaign with a Branded Effect, celebrity and creator participation, and supporting ads such as Brand Premium, One Day Max In-Feed Ads, Brand Takeover, and Discover Page placements. The campaign reached 26.9 million people, generated 359 million video views and 166,500 videos created, and lifted Shopee sales volume for Senka Perfect Whip Cleanser by 160% versus the average of the previous two months.

Senka

Van Nguyen

Assistant Brand Manager