Case Study: Schwarzkopf boosts awareness and engagement with TikTok for Business

How Schwarzkopf Driving awareness and increasing purchase consideration for hair colour products in Australia

Schwarzkopf worked with TikTok for Business to raise awareness for its new LIVE hair dye line and encourage customer engagement by giving people a fun new way to try different shades.

TikTok for Business ran a multi-regional campaign across Poland, Romania, and Hungary using a Branded Effect that let users transform hair color with AR, supported by top lifestyle creators and media placements including TopView, OneDayMax, Reach & Frequency, and Spark Ads. The campaign delivered 50 million brand impressions, 52.3 million video views, and more than 10,000 user-generated Branded Effect videos, well above product benchmark.

Schwarzkopf