Case Study: Regaluxa achieves higher ROAS with TikTok for Business

how Regaluxa Increasing ROAS with TikTok's new Value-Based Optimization tool

Regaluxa is an e-commerce jewelry brand that creates meaningful gifts like necklaces, bracelets, and customizable watches and pendants. The company wanted to reach new audiences and lower its cost per click ahead of a Valentine’s Day campaign, so it turned to TikTok for Business as a cost-effective marketing channel.

TikTok for Business helped Regaluxa use Spark Ads and In-Feed Ads built from organic TikTok videos, with value-based optimization (VBO web) and min-ROAS bidding to target high-value buyers. The campaign delivered strong results, including 43% higher ROAS than the minimum bid, 661K+ reach, 637K+ video views, 102 conversions in one week, and a 1.03% click-through rate.

Regaluxa