Case Study: Refy Beauty Reaches Millions and Boosts Sales with TikTok for Business

How Refy Beauty Reaching millions and sparking conversations with authentic ad creative and advanced targeting

Refy Beauty, a beauty brand focused on innovation, simplicity, and inclusivity, turned to TikTok for Business to build excitement for its 2021 Black Friday campaign and drive both sales and reach. The company wanted to create mass awareness around its offer and expand beyond its existing organic success on TikTok.

TikTok for Business ran a conversion campaign using Spark Ads, Shopify integration, and Shopping Tab functionality, while combining prospecting and retargeting with native TikTok-style creative and diverse creators. The campaign reached over 2 million users, delivered a 2% engagement rate and a 4.31% complete payment rate, generated nearly 3x ROAS, increased new TikTok page visitors by 101%, and boosted organic revenue by 750%; Refy Beauty also surpassed sales targets by 20%.

Refy Beauty

Michael Harris

Head of Marketing