Case Study: Redecor achieves 14% D7 ROAS and 90% lower CPI with TikTok for Business

How Redecor Achieving high ROAS for a casual gaming title across multiple markets with crafted creative and performance methodology

TikTok for Business worked with Redecor, a casual home design game by Reworks Oy, to improve early campaign performance after initial launches did not deliver the expected results. The main challenge was lowering CPI and increasing ROAS while finding a better fit between the game’s creative and TikTok’s platform.

TikTok for Business and its internal creative team, together with Bambassadors, rebuilt Redecor’s creatives to better match TikTok best practices and scaled acquisition in stages using Mobile App Installs, App Event Optimization, and Value Optimization. The campaign expanded from the US to 20 markets and, as a result, achieved a 90% CPI decrease, a 14% increase in D7 ROAS, and a CVR 5x higher than the market benchmark.

Redecor