Case Study: Puregold boosts Christmas brand engagement with TikTok for Business

How Puregold Boosting brand engagement with custom branded music for a Christmas Hashtag Challenge

Puregold, a leading supermarket chain in the Philippines, wanted to generate top-of-mind awareness and stand out from other grocery brands during the Christmas 2021 shopping season. To boost awareness and consideration, Puregold worked with TikTok for Business on a TikTok advertising campaign.

TikTok for Business helped Puregold launch a Branded Hashtag Challenge featuring custom branded music, a Branded Effect, and creator participation under #PuregoldPanaloAngPasko. The campaign reached 16.7 million unique users, drove 75 million video views, 7.5 million video engagements, 112,000 video creations, and 32 million music video views, showing strong brand recall and high user participation.

Puregold

Vincent Co

President