Case Study: Pringles achieves massive brand awareness and engagement with TikTok for Business

How Pringles Generating engagement and brand awareness with the TikTok community in Germany, Italy and France

Pringles partnered with TikTok for Business to generate mass brand awareness among digital natives in Germany, Italy, and France. The challenge was to create playful engagement and connect with the TikTok community in a way that reflected Pringles’ “Pop, Play, Eat” brand energy.

TikTok for Business supported the campaign with a Branded Hashtag Challenge, #PlayWithPringles, plus TopView and One Day Max In-Feed Ads to amplify reach. The simple “play with a Pringles can” concept sparked huge participation, driving more than 1 billion hashtag video views, over 343,000 user-generated videos, and a 13% average engagement rate across the three markets.

Pringles