Case Study: Orahex drives 58.3M views and 87,300 user videos to boost oral health awareness with TikTok for Business

How Orahex Building awareness on the importance of oral health in the Philippines

Orahex, an oral rinse brand, partnered with TikTok for Business to educate Filipino consumers about the importance of gargling and oral health during the pandemic. The brand needed a platform and campaign that would both raise awareness and keep Orahex top-of-mind among its target audience.

TikTok for Business implemented a #ORAHEXFaceDance Branded Hashtag Challenge with branded music, bespoke creative, TopView and Brand Premium In-Feed ads, and Discover page promotion driving users to the Hashtag Challenge Page. Over a three-day promotional push the campaign drove 87,300+ videos created, 58.3 million video views, 5.78 million engagements and gained 4,000 new followers, helping Orahex increase awareness and engagement.

Orahex