Case Study: NYX boosts brand awareness with TikTok for Business

How NYX Transitioning a cult favorite to the mainstream

NYX, a Los Angeles-based cosmetics brand, wanted to take its Butter Gloss line from cult favorite status to a mainstream beauty must-have. To do that, NYX turned to TikTok for Business and used TikTok’s branded advertising solutions to reach a larger audience with fresh, engaging beauty content.

TikTok for Business helped NYX launch the #ButterGlossPop Branded Hashtag Challenge Plus, featuring a catchy original song, clear creative prompts, and an integrated shopping experience. The campaign generated more than 11 billion views and over 2 million video creations, driving a 42% lift in brand awareness and a 79% lift in ad recall.

NYX