Case Study: McDonald’s Italy achieves massive engagement for Crispy McBacon’s 20th anniversary with TikTok for Business

How McDonald’s® Italy Sparking brand love and engagement to celebrate the 20th anniversary of the Crispy McBacon® with fans in Italy

TikTok for Business helped McDonald’s Italy celebrate the 20th anniversary of its Crispy McBacon® by engaging fans across the country. The goal was to build brand love and drive participation around the anniversary with a campaign that could reach millions of people.

TikTok for Business launched a Branded Hashtag Challenge, #CrispyChallenge, centered on a dance routine and supported by TopView, One Day Max, and Brand Premium In-Feed Ads, plus creator-led content. Over eight days, the campaign generated 228 million video views, 193,000 UGC entries, and a 13.81% engagement rate, with more than 75,000 community creators taking part.

McDonald's