Case Study: Lox Club drives app installs and awareness with TikTok for Business

How Lox Club Raising awareness for dating app with TikTok's custom audience targeting

Lox Club, a private membership-based dating app for Jewish singles, wanted to raise awareness and drive app installs by reaching a new audience. Working with TikTok for Business, the brand tested TikTok’s traffic-focused advertising tools to build interest, improve traffic, and support conversion goals.

TikTok for Business used Spark Ads, creator collaborations, and audience targeting options such as DMA, behavioral, hashtag, and lookalike segments to promote Lox Club through engaging, organic-style content. The campaign delivered 80M impressions, 3.6K conversions, 1.5K app installs, and 5x more daily applications, helping Lox Club increase TikTok spend from 15% to 75% of its budget in Q1 2022.

Lox Club

Carly Silverman

Senior Growth Manager