Case Study: Lingokids achieves 47% higher conversion rate and 56% more conversions with TikTok for Business Automated Creative Optimization (ACO)

How Lingokids Leveraging ACO to increase efficiency while maximizing campaign conversions

Lingokids, the playlearning™ app for children aged 2–8, wanted to reach a larger Thai audience and improve campaign efficiency and conversions. To do this they turned to TikTok for Business and its Automated Creative Optimization (ACO) to simplify creative testing and boost performance across their app install campaigns.

Using TikTok for Business ACO, Lingokids uploaded the same five videos into two test groups—an ACO group (45 creative combinations from multiple texts and CTAs) and a non-ACO group (5 ads). ACO automatically mixed assets, paused low performers and refreshed creatives, driving a 47% lift in conversion rate and a 56% increase in conversions, reducing ad management time and prompting Lingokids to adopt ACO for nearly 100% of its ad groups.

Lingokids