Case Study: JD.ID achieves 12× more app installs and 30% lower CPI with TikTok for Business Dynamic Showcase Ads

How JD.ID Driving cost-efficient app installs at scale with Dynamic Showcase Ads

JD.ID, a leading online retailer in Indonesia, needed to drive cost-efficient app installs and better engage shoppers in a crowded e-commerce market. They partnered with TikTok for Business and adopted Dynamic Showcase Ads under the Catalog Sales objective to surface personalized product videos and improve product discovery.

TikTok for Business delivered dynamic full-screen personalized ads, curated product sets (Fashion, Home & Living, Beauty), prospecting optimizations (excluding recent installers, specific attribution windows), iOS14-dedicated campaigns with Lowest Cost bidding, and creative support from PLASTIQ Collective. The campaign increased app installs more than 12×, reduced cost per install by 30%, nearly doubled CTR to 0.85%, and achieved a conversion rate of about 3.61%.

JD.ID