Case Study: Herzenskette achieves 4.0 ROAS and 5M+ reach with TikTok for Business

How Herzenskette Reaching 5M+ users and increasing ROAS with TikTok Instant Page

Herzenskette, an e-commerce brand selling personalized jewelry sets for couples and friends, worked with TikTok for Business to acquire new customers on TikTok. The company had already built a strong organic presence, but it wanted to scale paid performance by using its best creatives and creator partnerships.

TikTok for Business helped Herzenskette run Spark Ads and route traffic to a TikTok Instant Page, using broad 18+ targeting and short product-focused videos. The campaign drove over 5M users reached, 37.5M+ impressions, and 17K+ followers, while Herzenskette reported a 40% increase in ROAS and a 33% decrease in CPA. The brand also said TikTok contributed 30% of annual sales during Black Week and helped deliver 250% customer growth.

Herzenskette

Leon Michel

Chief Executive Officer