Case Study: Halodoc achieves 42% improved cost efficiency and 24% lower CAC with TikTok for Business

How Halodoc Driving new highly qualified users to Indonesia's leading health-tech app with TikTok For Business

Halodoc, an Indonesian health‑tech app offering teleconsultations, medication purchasing and other digital services, needed to reach people stuck at home during COVID‑19 lockdowns and convert them into qualified new users. To accomplish this they partnered with TikTok for Business to tap its active user community and run performance-driven ad campaigns.

Working with agency M&C Saatchi Performance and TikTok for Business, Halodoc ran Auction Ads using TikTok‑friendly creatives, refined targeting to exclude existing users, split objectives for Installs and Registrations, and employed Lookalike Audience and App Event Optimization. The campaign produced a 42% improvement in cost efficiency for app installs and registrations, an 18% increase in new users who booked doctor appointments, and a 24% lower customer acquisition cost versus other BAU channels.

Halodoc