Case Study: GUESS boosts TikTok video performance with TikTok Creative Exchange

How GUESS Leveraging TikTok Creative Exchange to drive higher view-through and click-through rates

GUESS partnered with TikTok for Business to promote its Ramadan Collection in the United Arab Emirates and Saudi Arabia, but it needed fresh, TikTok-first creative assets for its first campaign on the platform. The brand wanted to reach a content-led audience with authentic creative ideas while launching a new regional TikTok presence.

TikTok for Business used TikTok Creative Exchange, specifically the Remix package, to connect GUESS with creative partner AndCo, who transformed backstage footage and global brand assets into six TikTok-friendly ads. The campaign delivered strong results, including an 83% increase in 6-second VTR, a 25% increase in CTR, and a 36% decrease in CPC, while helping GUESS improve visibility, brand awareness, and efficiency in a highly competitive period.

Guess

Salma Messaoudi

Senior Performance Marketer