Case Study: Freddie’s Flowers acquires 1,000 new customers with TikTok for Business

How Freddie’s Flowers Acquiring new customers for flower subscription brand Freddie’s Flowers

TikTok for Business helped Freddie’s Flowers, a subscription flower delivery brand, acquire new customers and increase website conversions while keeping cost per acquisition efficient. The company wanted to scale beyond a small test budget and drive more completed purchases.

Working with digital agency TRGT, Freddie’s Flowers used TikTok Ads Manager to run a six-month sales campaign optimized for initiate checkout and complete payment, along with lowest-cost and value-based bidding, automatic targeting, and custom audience exclusions. TikTok for Business also supported creator-led user-generated content for the For You feed. Over the campaign, Freddie’s Flowers increased spend by 23x, generated 1,000 new customers, and reduced cost per complete payment by 187%.

Freddie’s Flowers