Case Study: Foodpanda achieves 122K participants and 179M video views with TikTok for Business

How foodpanda Enticing customers to use a food delivery service in Thailand with a Gamified Hashtag Challenge

FoodPanda, a leading app-based food delivery service in Southeast Asia, wanted to increase app usage in Thailand and show customers how convenient ordering could be during the pandemic. To drive action, FoodPanda partnered with TikTok for Business, leveraging a Branded Hashtag Challenge and a Gamified Branded Effect plus paid ad placements to spark awareness and participation.

TikTok for Business helped FoodPanda recruit six creators, feature the #foodpandalifethatyoucanorder challenge on Discover, and run Brand Takeover and In-Feed Ads; over a 16-day campaign 122,000 users participated, 167,000 videos were submitted, and the content drove 179 million video views, outperforming benchmarks and building stronger connections with Thai customers.

FoodPanda