Case Study: Fido achieves 116.7M Hashtag Challenge views and a 16.5% ad recall lift with TikTok for Business

How Fido Driving brand awareness by inviting Canadians to get creative

Fido, one of Canada's leading mobile providers, wanted to raise awareness for its "5 Extra Hours of Data" feature and reach non-Fido customers and comparison shoppers. The brand turned to TikTok for Business, using the platform’s awareness-focused formats to showcase the new offering and drive engagement.

TikTok for Business ran a Branded Hashtag Challenge with creator partnerships and supported the campaign with In-Feed Ads, encouraging users to show how they'd spend five extra hours of unlimited data. The campaign delivered 116.7 million hashtag challenge video views, 205,700 video creations, a sustained In-Feed reach of 3.6 million with a 15.8% CTR, and measured lifts of 13.9% in awareness and 16.5% in ad recall.

Fido