Case Study: Enfa achieves massive family engagement — 48,500 participating families and 10.7M engagements — with TikTok for Business

How Enfa Reaching new parents of young children in Vietnam through an engaging Branded Hashtag Challenge

Enfa, a leading baby formula brand in Vietnam, wanted to reach new parents and whole families with the message that moms can confidently raise and develop their children with Enfa. Working with TikTok for Business, Enfa aimed to engage parents and children through TikTok’s creative ad solutions, including a Branded Hashtag Challenge and Branded Effects.

TikTok for Business helped Enfa launch the #NhayCungBeYeu Branded Hashtag Challenge using simple Branded Effects as dance cues, family-oriented creators for initial awareness, and scale via Brand Takeover and In Feed Ads. Over six days 48,500 families created 73,300 TikTok videos and the campaign generated 10.7 million engagements, driving strong awareness, engagement, and word-of-mouth for Enfa.

Enfa

Giang Phan

Children Brand Manager