Case Study: Doritos achieves 1.05B video views and 17.3% ad recall lift with TikTok for Business

how Doritos® Rainbow Achieving amazing results with a colorful and bold brand statement

Doritos launched its limited‑edition Doritos® Rainbow campaign to celebrate Pride month and needed to amplify its message that "there's nothing bolder than being yourself," build awareness, and communicate support for the LGBTQI+ cause. Working with TikTok for Business, Doritos sought a platform-driven creative solution to reach and engage its target audience at scale.

TikTok for Business ran a #LiveYourFreedom Branded Hashtag Challenge featuring Gloria Groove’s rendition of "Freedom," supported by One Day Max and Brand Premium In‑Feed Ads to drive visibility and duets. The campaign delivered 1.05 billion video views, a 14.4% engagement rate, a 17.3% lift in ad recall and a 16.4% lift in brand association with the LGBTQI+ cause, demonstrating strong measurable impact for Doritos on TikTok for Business.

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