Case Study: Checkin grows followers and conversions with TikTok for Business

How Checkin Growing followers by 1.5X and continuing to drive reach through Instant page and Spark ads on TikTok

Checkin, a peer-to-peer support platform founded by Meetup alums, wanted to reach new people who could benefit from 1:1 conversations with supportive peers. The company worked with TikTok for Business to test whether TikTok could increase awareness, app installs, conversions, and follower growth while keeping acquisition costs low.

TikTok for Business helped Checkin use an Instant Page to create a fast-loading landing experience and Spark Ads to amplify creator content and reach more engaged audiences. By following TikTok creative best practices with short, native-style videos, Checkin achieved 2X higher engagement through the Instant Page, cut cost per acquisition by half, and generated 1.5X follower growth, 1M+ impressions, and 7K conversions in one month.

Checkin

Sander Jennings

Marketing Lead