Case Study: Capitaine Study achieves 13x ROAS with TikTok for Business Lead Generation Ads

How Capitaine Study Using In-Feed Ads to generate high quality leads in the education sector

Capitaine Study, a French online platform that helps students find the right school or course after high school, wanted to generate leads for its client Studi, the French leader in online education. To reach students and career changers, it worked with TikTok for Business and used TikTok’s Lead Generation solution.

TikTok for Business supported Capitaine Study with In-Feed Ads featuring humorous, trend-driven creative tailored to TikTok users. The campaign delivered 3.6 million impressions, 428 leads, a 5.5% conversion rate, and a 13x return on ad spend, showing strong performance from the platform’s native-style advertising.

Capitaine Study

Thibault Alessandrin

Business Development Director