Case Study: BukuWarung achieves 57x increase in acquisitions and 77% reduction in CPA with TikTok for Business App Event Optimization

How BukuWarung Increasing user numbers for an Indonesian fintech firm with App Event Optimization

BukuWarung, an Indonesian fintech serving over 6.5 million registered merchants and focused on bringing micro-merchants online, needed to grow app users while keeping cost per acquisition low. They worked with TikTok for Business, initially using TikTok Ads Manager’s App Install objective before shifting to App Event Optimization to drive higher-quality installs tied to key actions.

By using TikTok for Business’ App Event Optimization to target users likely to trigger the "Subscribe" event and leveraging Appsflyer audience lists to exclude existing installers, BukuWarung scaled efficiently and reduced wasted spend. The campaign delivered a 57x increase in acquisitions and a 77% decrease in CPA.

BukuWarung