Case Study: Benefit Cosmetics drives engagement for a new brow pen with TikTok for Business

How Benefit Cosmetics Driving engagement to a new brow pen through the TikTok Creator Marketplace

Benefit Cosmetics, a leading worldwide makeup brand, wanted to build awareness for its new Brow Microfilling Pen and drive strong consumer engagement. To do this, the brand needed the right creators and a campaign approach that would encourage authentic user-generated content.

Using TikTok for Business and its TikTok Creator Marketplace, Benefit Cosmetics shortlisted 22 Gen Z and Millennial creators aligned with its values of diversity, empowerment, and authenticity. The creators produced 22 synchronized videos for the Benefit Brow Challenge, generating 3,500+ hours of views and 1.4 million impressions from just 4.5 minutes of creator content, helping TikTok for Business drive meaningful awareness for the launch.

Benefit Cosmetics