Case Study: Beejoyful Jess grows 60K followers and boosts sales with TikTok for Business

how Beejoyful Jess Growing a 60K following for eco-friendly brand with fun TikTok Trends and TikTok's Square Integration

Beejoyful Jess, an eco-friendly brand founded by Jessica Thompson, needed a way to keep selling after the pandemic forced her local store online. With help from TikTok for Business, she launched her online shop using Square and began promoting products on TikTok to reach new customers.

TikTok for Business helped Beejoyful Jess grow by combining trending, educational videos with TikTok Shopping and the Square x TikTok integration for seamless product linking and checkout. The strategy drove an immediate sales spike, helped pay rent, and supported continued growth to three brick-and-mortar locations, 60K followers, and more than 1.8 million likes.

Beejoyful Jess

Jessica Thompson

Founder