Case Study: A101 achieves higher awareness and ROI with TikTok for Business

How A101 Inspiring countless Ramadan dinner tables while building the brand attribute of affordability

A101 worked with TikTok for Business during Ramadan in Turkey to better understand the impact of digital and offline media on brand awareness, image perception, and sales-related KPIs. The retailer, already widely known in the market, wanted to identify how much incremental uplift TikTok advertising could deliver in a six-week cross-media campaign.

TikTok for Business helped A101 run a Branded Hashtag Challenge around #RamadanSofrasi, supported by TikTok creators and measured with Kantar in Turkey’s first cross-media study for the brand. The campaign delivered a 70% media uplift on “A101 is the biggest market chain in Turkey,” a 44% uplift on “A101 is the cheapest market chain in Turkey,” and a 7x ROI, with TikTok emerging as the most efficient channel for driving awareness and key image associations.

A101

Yeliz Yahşi Bilgiç

Head of Communications