Case Study: Yves Saint Laurent Beauté achieves near‑10M reach and 8.8M video views with TikTok for Business

Helping Yves Saint Laurent Beauty build brand awareness and promote its Black Opium fragrance in the lead up to Valentine’s Day

Yves Saint Laurent Beauté worked with TikTok for Business to build brand awareness and promote its Black Opium fragrance to Gen Z in the Netherlands ahead of Valentine’s Day. The brand’s challenge was to reach a young, trend-driven audience authentically while maximizing efficiency against a fixed campaign budget.

TikTok for Business used auction In‑Feed Ads via TikTok Ads Manager and partnered with Dutch creators to produce three sound-on, full‑screen "Love at first spray" videos with a "shop now" CTA to YSL’s landing page. The campaign reached nearly 10 million people, delivered 8.8 million video views, drove tens of thousands of clicks (about 56,000), and achieved an efficient CPM of €1.43 while fulfilling the campaign budget.

Yves Saint Laurent Beauté