Case Study: YSL Beauty builds brand awareness for Black Opium with TikTok for Business

Helping Yves Saint Laurent Beauty build brand awareness and promote its Black Opium fragrance in the lead up to Valentine’s Day

YSL Beauty partnered with TikTok for Business to build brand awareness and promote its Black Opium fragrance to Gen Z audiences in the Netherlands ahead of Valentine’s Day. The goal was to create a young, edgy campaign that felt native to TikTok while driving interest in the broader Yves Saint Laurent Beauté product range.

TikTok for Business used auction In-Feed Ads and creator-led content to deliver three “Love at first spray” videos featuring Dutch creators transforming everyday looks into Valentine’s date-night outfits, ending with a “shop now” CTA to the brand’s landing page. The campaign generated 9.3M+ impressions, 8.8M+ video views, and 5.9K clicks, reaching nearly 10 million young people with an efficient CPM of €1.43.

YSL Beauty